THE BEST WAYS TO HELP
Joint efforts of game companies and players create the most effective ways to help Ukraine (report).
The Humble Bundle way
Donating game hits from the back catalog.
The Rovio way
Donating ads space and ads traffic to empower charity.
The Fortnite way
Donating some of the proceeds from the live service games.
The Supercell way
Matching donations players make.
The League of Legends way
Selling Ukraine-themed game content.
The Digital Extremes way
Suggest players donating during a Twitch stream via chat bot.
WHAT COMPANIES GET IN RETURN?
Favorable attention in the media.
This is KPI for many companies.
Love and gratitude of 40 million Ukrainians. As well as of other democratic nations.
Acquisition of new and loyal players. Conversion of the existing ones.
Recognition in history books.
Civilian lives saved.