THE BEST WAYS TO HELP

Joint efforts of game companies and players create the most effective ways to help Ukraine (report).

GAME BUNDLES

The Humble Bundle way

Donating game hits from the back catalog.

CHARITY ADS

The Rovio way

Donating ads space and ads traffic to empower charity.

GAME PROCEEDS

The Fortnite way

Donating some of the proceeds from the live service games.

MATCHED FUNDS

The Supercell way

Matching donations players make.

GAME CONTENT

The League of Legends way

Selling Ukraine-themed game content.

CHARITY STREAM

The Digital Extremes way

Suggest players donating during a Twitch stream via chat bot.

WHAT COMPANIES GET IN RETURN?

Favorable attention in the media.
This is KPI for many companies.

Love and gratitude of 40 million Ukrainians. As well as of other democratic nations.

Acquisition of new and loyal players. Conversion of the existing ones.

Recognition in history books.

Tax deduction.

Civilian lives saved.